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Liverpool’s Stanley Street Quarter Is Being Rebranded As “Pride Quarter”

Alice Lorenzato-Lloyd Alice Lorenzato-Lloyd - Staff Writer

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The city region is aiming to become the most LGBT+ friendly in the UK.

It’s a new era for the UK’s first formally recognised LGBT+ area as after 10 years the Stanley Street Quarter will be rebranded as the Pride Quarter, with support from LCR Pride Foundation and Marketing Liverpool. Along with a new name for the city’s LGBT+ quarter, there are also plans to celebrate what would have been Pride in Liverpool on July 31 by hosting an event- ‘Pride Quarter Indoor Festival’.

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The newly-named quarter will bring together a large number of the city’s LGBT+ venues, located in and around Victoria Street, Dale Street and Tithebarn Street, continuing the area’s development to welcome more people and better encompass its diverse leisure and hospitality offerings. The 13 LGBT+ venues located in the quarter will come together under its new banner for the ‘Pride Quarter Indoor Festival’ on July 31, to mark its establishment and celebrate what would have been Pride in Liverpool, which is going virtual this year.

Credit: Shutterstock

In addition, a dedicated LGBT+ page on the Visit Liverpool website will also be launched, cementing this area as a destination in the city and connecting and highlighting the diverse LGBT+ nightlife, hospitality and events offering in other areas of the city. Liverpool’s ‘Pride Quarter’ follows in the footsteps of similar successful national and international initiatives to promote inclusion, collaboration and unite LGBT+ venues, such as Leeds ‘Freedom Quarter’ and the rebranding of Boystown Chicago as ‘Chicago’s proudest neighbourhood’.

The first banners revealing the quarter’s new identity will be installed on Stanley Street on the evening of June 14, with more street dressing provided by Marketing Liverpool to follow. The rebrand is intended to refresh and unite the area and help the city’s LGBT+ venues to bounce back from the impact of COVID-19 restrictions, while also working towards Liverpool City Council and LCR Pride Foundation’s shared goal of making the city region the most LGBT+ friendly in the UK.

Read more: Pride In Liverpool Has Announced Its Events Are Going Virtual This Year