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This Liverpool-Based Online Marketplace Has Launched A Festive Beer To Support Local Foodbanks

Alice Lorenzato-Lloyd Alice Lorenzato-Lloyd - Staff Writer

liverpool festive beer santas belter

Fancy a beer that tastes good and does good?

We may love the festive season for all the new, exciting Christmas-themed creations available as much as the next person, however it’s also the time of year for giving, especially with what is going on in the world right now. Baring this in mind, Good Liverpool, the online marketplace for local independent businesses, has launched a Christmas beer to help raise funds for North Liverpool Foodbank.

The festive pale ale, aptly named Santa’s Belter, is a collaboration with Liverpool micro-brewery, Carnival Brewing Company, and it means you can not only receive delicious cans of beer to your door this Christmas but also give back to those in need within the local community.

A Christmas tipple with purpose, 10p from every can of Santa’s Belter will be donated to St Andrew’s Community Network, which runs North Liverpool Foodbank. The limited edition pale ale is set to raise the festive spirits of the city’s beer drinkers, while supporting those who need extra help this year.

santas belter beer liverpool food banks

Alex Frech, founder of Good Liverpool, said: “Collaborating with Carnival Brewing Company has given us a real insight into the art of craft brewing and we have been blown away by the skill involved in the process. I’m sure Santa’s Belter will hit the spot with fans of craft beer and by shopping local, they will be supporting a fantastic Liverpool business, as well as helping those who need it most.”

Dom Hope-Smith, director at Carnival Brewing Company, describes the tropical-tasting brew as “juicy, hoppy and hazy in appearance”, as well as a serious pale ale worth celebrating. He added: “I’m confident this one will be a winner with beer drinkers in the city and knowing it’s helping a good cause will only make it even more enjoyable!”

As well as providing a boost for local foodbanks, Santa’s Belter will also fund a special masterclass with Carnival Brewing Company, which is designed to inspire those who have lost jobs during the pandemic to consider craft industries. Attendees will have an opportunity to create their own blend of craft beer, which will later go on sale at Carnival Brewing Company’s Tap Room at King Edward Triangle, Liverpool Waters.

Credit: Good Liverpool

Simon Huthwaite from St Andrew’s Community Network, which runs North Liverpool Foodbank, said: “People are struggling more than ever this winter as the devastating economic impact of the pandemic takes its toll. We are super grateful to Good Liverpool and Carnival Brewing Company for supporting our foodbanks during this particularly challenging time.”

Good Liverpool brings the city’s local independents together onto one website, making it easier for people to shop local. Independent businesses featured on the retail platform provide everything from artisan produce, local craft beers and speciality wines to veg boxes, freshly roasted coffee and everyday essentials.

Santa’s Belter is now available to order at Good Liverpool, where people can also apply for a place on a craft brewing masterclass with Carnival Brewing Company.

Read more: A New Gin Has Been Created To Raise Funds For UK Hospitality Industry