Remember that wonderous feeling of walking into a toy store as a child, entering a world of endless possibilities and wonder. After picking your new favourite toy, taking it home was an absolute highlight. Well, the adult equivalent of this is going to Sephora, exploring its endless possibilities of make-up and skincare. A brand new physical Sephora store has opened in Liverpool this week (May 22), bringing the girlies (and everyone else who cares, of course) some much-needed sense of wonder and self-care.
Secret Liverpool got the chance to see the new store before everyone else, bringing you a special sneak peek.
Sephora opened a new shop at Liverpool ONE on May 22, 2025 at 9am, bringing its newest (and a very welcome) addition to Liverpool’s beauty scene. Shoppers can expect the usual Sephora experience, with both local and global brands to explore across makeup, travel, fragrance, skincare, haircare, grooming and wellness.
Plus, guests can expect in-store beauty services, with bookable glow-ups for makeup, skincare, hair and brows, both quick touch-ups and complete full-glam looks.
Opening day boasts live music and entertainment, goody bags for the first 500 customers and food freebies, so head on over as soon as possible! However, people have been queueing for quite a while before the opening, so the goody bags will be gone quickly.
Sephora UK’s MD Sarah Boyd said: “I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool ONE. We have had immense demand from our fans in Liverpool to open a store in their city, and we are excited to open one in a city that embodies a remarkable energy and boasts a rich and vibrant history that resonates with our brand values.
Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool ONE unit provides. As we prepare to welcome both new and existing customers, we are looking forward to creating a truly memorable and enchanting shopping experience at Liverpool ONE, in an exciting store format that reflects the spirit of the city.”